A few specific fixes for knocker-foskett.co.uk

What I saw on the live site

The homepage carries the meta description "Kent Solicitors in Sevenoaks specialising in employment, litigation, personal injury, probate, property & conveyancing." It carries no founding year, no founder name, no photograph or mention of The Red House, no Jane Austen / Francis Austen II connection, and no reference to John Couchman of Tooting, for whom the building was raised in 1686.

That same building (Historic England listing 1204275, Grade II*, rated A+ by the Sevenoaks Society) is the firm's institutional memory. A 2026 visitor to knocker-foskett.co.uk gets none of it above the fold.

What the rebuild does about it

The Red House facade is drawn in full as the hero illustration (a vector elevation, not a photo, so it stays sharp at every viewport). The lede names Chris Hugo as Senior Partner from 2019, places the firm in 1730 next to Walpole, and gives the Austen connection one well-set sentence in the heritage band.

What I saw on the live site

I curled the homepage HTML and counted the application/ld+json blocks: zero. No LegalService, no LocalBusiness, no foundingDate, no PostalAddress, no telephone, no SRA number (54258), no AggregateRating despite the 164 ReviewSolicitors reviews at 4.9/5, no Person records for the four corporate partners (C J Hugo Limited, F G B Williams Limited, J W Pearson Limited, N R A Gibbs Ltd), and no FAQPage.

For a firm whose entire pitch to Google is "longest-established Kent solicitors", the absence of foundingDate 1730 is the most expensive thing missing from the page.

What the rebuild does about it

One LegalService JSON-LD block at the foot of the page, with foundingDate 1730, full PostalAddress, telephone in E.164, opening-hours, the four partner Person records, an AggregateRating tied to the live 164 reviews, and a FAQPage block matching the page's own answers. Five minutes of work, two decades of catch-up.

What I saw on the live site

The homepage has no og:image, no og:title, no og:description and no twitter:card. When a Sevenoaks client forwards knocker-foskett.co.uk in a WhatsApp family group, an iMessage thread, or a Slack channel, the unfurl renders empty. For a firm whose value to a buyer is provenance, the share preview is the part the buyer's relatives see first, and it's blank.

What the rebuild does about it

Full Open Graph and Twitter Card meta in the head: a hero image (the Red House Geograph by Stephen Richards, CC-BY-SA), a title that names the firm and 1730, and a description that names the Red House. The first time a forwarded link unfurls into "Knocker & Foskett · Sevenoaks · since 1730", the conversation changes.